Customer Experience’s effect on disruption in travel industry
The travel industry has been desperately struggling in recent weeks with the post-pandemic rush of travelers hoping to escape for some long-overdue relaxation. It has been a trying time at best and a complete nightmare at worst. For example, staff shortages at Heathrow Airport have forced it to cap the number of passengers flying out of the hub to 100,000 a day. This has resulted in British Airways canceling 13 percent of its summer schedule, a...
Seven principles every leader should know
In Susan Scott’s book Fierce Conversations, there are 7 principles every leader should know: 1. Manage the courage to interrogate reality...
How executives can save time, nerves and money
We recently had the opportunity to present deeptrue to the executive management of a large company and to test with 120 People a product...
Drive through the stages of innovation
Innovations turn ideas into valuable goods or services. In a company, innovation plays a significant role. We must look different and...
Consumer surveys – expensive and overfull?
A few weeks ago, I heard a top executive say: "Our data is enough for us; we analyze what we sell and can act accordingly. In practice, we...
Consumer Insights: Limits of the knowledge gain
Research results are generally expected to generate new and surprising insights. Findings, in other words, show the responsible persons'...
How to prevent flops with concept testing
Product managers are constantly receiving requests to improve products. But it is not only minor optimizations, where a few adjusting...
Two key requirements for the insight business of the future
The research industry, which has been accustomed to success for decades, is facing enormous challenges ... and the Covid 19 pandemic has...
Even the best ideas need to be double-check before implementation
Michelle M. is very active in the environmental scene. She is concerned with saving as much energy as possible and doing business...
deeptrue – when market research goes digital
Before deeptrue was founded in 2020, the co-founders, Klaus Ammon and Andreas Logk, each worked successfully for many years in different...
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