Brand Funnel

Evaluate the dimensions of the brand funnel for your brand.

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In a nutshell

Get to know how your brand is performing along the brand funnel.

How many customers are retained or lost in the process, from brand awareness to brand loyalty? Find out. For your brand and your competitors. Set up your project within 5 minutes, specify the brands to be evaluated, and start your project. After a few hours, you will receive critical information about the competition as well as implications for the positioning of your brand – in clear charts and with recommendations for action. The Brand Funnel leads over five levels, which build on each other and aim at customer loyalty.

Concept Check

Key Benefits


The consumer views your brand and finds starting points to build clientele and develop loyal customers.

Find out

How your brand performs compared to your competitors?

Find out

You ideally deploy your marketing efforts in the brand funnel – where they have the most leverage.

How it works

In only four steps

01. Free Dashboard

Create your dashboard
By opening a free account at deeptrue, you can have an overview of all projects, invite team members, and more.

02. Setup project

Set up your project
Follow the instructions by deeptrue experts with relevant data and documents necessary for your project.

03. Data Collection

deeptrue does the job
Within hours, deeptrue finds suitable consumers, collects data via a questionnaire, and automatically analyzes it.

04. Insight Report

Get actionable insights
Receive a report including recommendations and action plans. Share the gained insights with your team.


You will receive the following aspects

✓ Top-of-Mind-Awareness

✓ Purchase & Usage

✓ Unaided Awareness

✓ Loyalty

✓ Aided Awareness

✓ Brand Associations

✓ Sympathy

✓ Consideration-Set


You will receive the following insights

01) Overall appeal

How much does your audience like or dislike your concept overall

4) Website

Your customers provide feedback on their satisfaction with your company’s website.

2) Willingness to recommend

Here your customers indicate their willingness to recommend you.

5) Brochures and documents

Your customer’s satisfaction with your company’s documents.

3) Business premises

They express their satisfaction with the furnishing and equipment of your business premises.

6) Employee performance

Your customers assess the employees concerning numerous aspects.

Brand Funnel

Evaluate the dimensions of the brand funnel for your brand.



Find answers to frequently asked questions here.

How fast do I get the results?

As a rule, the first results are available after just a few hours. For very specific demographic requirements, the timeframe may increase.

Can I also conduct international tests?

Yes, you can run your Concept Check in many different countries. You can select the countries during the project setup. If your desired country is not in the list, contact us, and we will indeed find a solution.

In which countries can I use the tool?

The Concept Check is currently available for the following countries: Albania, Algeria, Angola, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei, Bulgaria, Cambodia, Cameroon, Canada, Chile, China, Colombia, Congo D.R., Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Eswatini, Ethiopia, Finland, France, Gabon, Gambia, Germany, Ghana, Greece, Guatemala, Honduras, Hongkong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kazakhstan, Kenya, Kosovo, Kuwait, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Lithuania, Luxembourg, Macau, Macedonia, Malawi, Malaysia, Malta, Mauritius, Mexico, Moldova, Montenegro, Morocco, Mozambique, Myanmar, Namibia, Netherlands, New Zealand, Nicaragua, Nigeria, Norway, Oman, Pakistan, Palestine, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Rwanda, Saudi Arabia, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sudan, Sweden, Switzerland, Syria, Taiwan Region, Tanzania, Thailand, Tunisia, Turkey, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States of America, Uruguay, Venezuela, Vietnam, Yemen, Zambia, Zimbabwe. If your desired country is not included, contact us, and we will surely find a solution.

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