In a nutshell
Get detailed consumer feedback on your concept
You have a concept for a new product or service, website, or advertising campaign and want to get consumers’ opinions about it.
Set up your project within 5 minutes, upload your concept, select the desired audience, and start your project. After a few hours, you’ll receive an assessment from the consumer’s point of view in clear charts and recommendations for action.
The Concept Test gives you detailed insights into how your concept is received in the market, why it is so, and what you can improve.
Concept Check
Key Benefits
Discover the potential of your concept
Find out if your target group loves your concept as much as you do.
Optimize your concept
Identify the strengths and weaknesses of your idea described in the concept from the perspective of the target group.
Data-backed success
Get a variety of metrics to convince others of the success of your concept.
How it works
In only four steps
01. Free Dashboard
Create your dashboard
By opening a free account at deeptrue, you can have an overview of all projects, invite team members, and more.
02. Setup project
Set up your project
Follow the instructions by deeptrue experts with relevant data and documents necessary for your project.
03. Data Collection
deeptrue does the job
Within hours, deeptrue finds suitable consumers, collects data via a questionnaire, and automatically analyzes it.
04. Insight Report
Get actionable insights
Receive a report including recommendations and action plans. Share the gained insights with your team.
Aspects
You will receive the following aspects
✓ Overall appeal
✓ Benefits
✓ Brand Impact
✓ Emotional response
✓ Uniqueness
✓ Brand Fit
✓ Degree of innovation
✓ Behavior Change
✓ Believability
✓ Relevance
✓ Improvement ideas
✓ Potential offensiveness
✓ Likes & Dislikes
✓ Attribute association
Questionnaire
You will receive the following insights
01) Screening
deeptrue is looking for the right audience for you.
04) Likes & Dislikes
The audience types in what they like and don’t like about your concept.
07) Key Measures
The audience rates the concept on relevance, uniqueness, credibility, and degree of innovation.
10) Brand Impact
The audience indicates how your concept would change their perspective about your brand.
02) Concept Presentation
Present your concept to the right audience.
05) Emotional response
The audience selects which emotions the concept made them feel.
08) Improvement ideas
What ideas does your audience have to make your concept even more attractive?
11) Brand Fit
To what extent does the concept suit your brand?
03) Overall appeal
How much does your audience like or dislike your concept overall
06) Benefits
The audience expresses the importance of the idea and the benefits it would bring.
09) Attribute association
How strongly do attributes you have defined apply to the concept?
12) Behavior Change
How likely is it for your audience to engage in an activity you define?
Concept Test
Get feedback on how consumers perceive your concept.
FAQs
Find answers to frequently asked questions here.
How fast do I get the results?
As a rule, the first results are available after just a few hours. For very specific demographic requirements, the timeframe may increase.
Can I also conduct international tests?
Yes, you can run your Concept Check in many different countries. You can select the countries during the project setup. If your desired country is not in the list, contact us, and we will indeed find a solution.
In which countries can I use the tool?
The Concept Check is currently available for the following countries: Albania, Algeria, Angola, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei, Bulgaria, Cambodia, Cameroon, Canada, Chile, China, Colombia, Congo D.R., Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Eswatini, Ethiopia, Finland, France, Gabon, Gambia, Germany, Ghana, Greece, Guatemala, Honduras, Hongkong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kazakhstan, Kenya, Kosovo, Kuwait, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Lithuania, Luxembourg, Macau, Macedonia, Malawi, Malaysia, Malta, Mauritius, Mexico, Moldova, Montenegro, Morocco, Mozambique, Myanmar, Namibia, Netherlands, New Zealand, Nicaragua, Nigeria, Norway, Oman, Pakistan, Palestine, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Rwanda, Saudi Arabia, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sudan, Sweden, Switzerland, Syria, Taiwan Region, Tanzania, Thailand, Tunisia, Turkey, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States of America, Uruguay, Venezuela, Vietnam, Yemen, Zambia, Zimbabwe. If your desired country is not included, contact us, and we will surely find a solution.
Keep in Touch
To stay updated with the latest consumer insights, news, tips, and tricks that keep your business closer with your consumers, related events, and more, feel free to subscribe to deeptrue's newsletter.
Reach Us
We would love to hear your ideas, feedback, and inquiries
Dorfstrasse 53
CH-6375 Beckenried
contact@deeptrue.com
Deutsch (Schweiz) 
English