5 tips for creating the right product for your customer


The best customer experience must be at the heart of business decisions. Insights that make customer behavior, attitudes, lifestyles, and values transparent and comprehensible should, therefore, always be the first step.

Find out how deeptrue can help you by reading the five tips to help you create the best customer experience.

  1. Know your market: identifying and narrowing down the market needs and demands of customers will help narrow down ideas for your new product. Hence, market research is essential because targeting market segments help launch effective promotions and products that increase sales. 


  1. Know your client: understanding why your customer would buy your product or service makes it easier to match their needs to the offers your business sells. Moreover, the deeptrue service lets your company know what your customers want before they do as we provide a fully digitalized insight platform to generate “customer analytics” quickly, cost-effectively, and globally to obtain a sound decision-making base. (Harvard Business Review, 2011)


  1. Test your concept product; just as practice makes perfect, testing is crucial to create the perfect product. Does your product have features that satisfy customer needs? Is the market ready for your product? Does the product main an equilibrium between the launch cost and the product’s capacity to turn a profit? These questions and more are areas to consider when testing a new concept, and deeptrue provides the tools to take care of new concept testing in 50+ markets.


  1. Consider areas to rebrand: Rebranding is needed when your company needs to evolve and shift and seeks to drive growth. Trends and markets are evolving so quickly that it is crucial for companies to stay up-to-date with their current market, not only to broaden your company appeal but also the opportunity to expand into a new space or market. With deeptrue branding tools, we make rebranding a seamless and easy experience for you and your clients.


  1. Lastly, innovate to stay ahead of market trends and competitors. One of the distinguishing factors of good service and excellent service is Research and Development (R&D). Big companies like Apple, Microsoft, and Google allocate resources to constant R&D to stay on top of the competition, be market leaders, and boost customer satisfaction through their services. Innovation not only helps you take advantage of new technologies to beat competitors but also grows your business, and business growth is linked with increased profits. With deeptrue innovation tools, you can upgrade your existing products and operations, understand customer needs and innovate according to your market needs.

At deeptrue, we provide services to help you with the above and ensure your company’s success and client retention.


Learn more about deeptrue’s innovation tools

Concept Check

Get feedback on your concept, innovation, product or services based on a few key indicators.

Idea Test

Test your idea with right consumer feedback to see if you should follow up on it.

Concept Test

Get comprehensive feedback on your concept, innovation, product or services idea.