Customer Experience’s effect on disruption in travel industry
The travel industry has been desperately struggling in recent weeks with the post-pandemic rush of travelers hoping to escape for some long-overdue relaxation. It has been a trying time at best and a complete nightmare at worst. For example, staff shortages at Heathrow Airport have forced it to cap the number of passengers flying out of the hub to 100,000 a day. This has resulted in British Airways canceling 13 percent of its summer schedule, a...
deeptrue – when market research goes digital
Before deeptrue was founded in 2020, the co-founders, Klaus Ammon and Andreas Logk, each worked successfully for many years in different...
On the art of formulating good questions
More and more frequently, people feel called upon to design questionnaires themselves. This often results in visitors to these websites...
Get consumer insights – as easy as shopping online
Given a flop rate of over 90% for new product launches, it not only makes sense to continuously analyze customers and markets but also...
The Idea Test: The Story of Rent a Dog
Adrian S. is an outspoken dog lover. But due to his job as a marketing manager for an international corporation, he is on the road so...
Why product optimization is often not enough
If you look at innovations and analyze what these innovations consist of, you often find improvements to existing products in established...
An international example of growing demand
The sales figures of German premium manufacturers in China are declining. New Chinese car manufacturers like Nio or Li Auto seem to be...
Trial and error are often used but are also thriving
Trial and error - is always the method of choice for new launches and innovations. There is no need for prior testing on the market. This...
Customer Experience starts with conceptual design
More than 90% of flops with new product and service launches speak for themselves. Something must have gone wrong somewhere. And - the...
Quo vadis Insight Business?
Fast and simple - two critical requirements for the insight business of the future Digitization is on everyone's lips - and it's also...
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