Seven principles every leader should know
In Susan Scott’s book Fierce Conversations, there are 7 principles every leader should know: 1. Manage the courage to interrogate reality - We create the bubble we live in: the information we consume, our closest confidants, and the topics that interest us. Get out of your comfort zone and attempt to understand what reality is. 2. Come out from behind yourself into the conversation, and make it real — Uncomfortable conversations are the ones...
When surveys of normal consumers are effective
Consumers cannot contribute to innovations. This is often justified by a quote from Steve Jobs, founder of Apple, who has never done...
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