5 tips for creating the right product for your customer

5 tips for creating the right product for your customer

5 tips for creating the right product for your customer


The best customer experience must be at the heart of business decisions. Insights that make customer behavior, attitudes, lifestyles, and values transparent and comprehensible should, therefore, always be the first step.

Find out how deeptrue can help you by reading the five tips to help you create the best customer experience.

  1. Know your market: identifying and narrowing down the market needs and demands of customers will help narrow down ideas for your new product. Hence, market research is essential because targeting market segments help launch effective promotions and products that increase sales. 


  1. Know your client: understanding why your customer would buy your product or service makes it easier to match their needs to the offers your business sells. Moreover, the deeptrue service lets your company know what your customers want before they do as we provide a fully digitalized insight platform to generate “customer analytics” quickly, cost-effectively, and globally to obtain a sound decision-making base. (Harvard Business Review, 2011)


  1. Test your concept product; just as practice makes perfect, testing is crucial to create the perfect product. Does your product have features that satisfy customer needs? Is the market ready for your product? Does the product main an equilibrium between the launch cost and the product’s capacity to turn a profit? These questions and more are areas to consider when testing a new concept, and deeptrue provides the tools to take care of new concept testing in 50+ markets.


  1. Consider areas to rebrand: Rebranding is needed when your company needs to evolve and shift and seeks to drive growth. Trends and markets are evolving so quickly that it is crucial for companies to stay up-to-date with their current market, not only to broaden your company appeal but also the opportunity to expand into a new space or market. With deeptrue branding tools, we make rebranding a seamless and easy experience for you and your clients.


  1. Lastly, innovate to stay ahead of market trends and competitors. One of the distinguishing factors of good service and excellent service is Research and Development (R&D). Big companies like Apple, Microsoft, and Google allocate resources to constant R&D to stay on top of the competition, be market leaders, and boost customer satisfaction through their services. Innovation not only helps you take advantage of new technologies to beat competitors but also grows your business, and business growth is linked with increased profits. With deeptrue innovation tools, you can upgrade your existing products and operations, understand customer needs and innovate according to your market needs.

At deeptrue, we provide services to help you with the above and ensure your company’s success and client retention.


Learn more about deeptrue’s innovation tools

Concept Check

Get feedback on your concept, innovation, product or services based on a few key indicators.

Idea Test

Test your idea with right consumer feedback to see if you should follow up on it.

Concept Test

Get comprehensive feedback on your concept, innovation, product or services idea.

Customer Experience’s effect on disruption in travel industry

Customer Experience’s effect on disruption in travel industry

The travel industry has been desperately struggling in recent weeks with the post-pandemic rush of travelers hoping to escape for some long-overdue relaxation.

It has been a trying time at best and a complete nightmare at worst. For example, staff shortages at Heathrow Airport have forced it to cap the number of passengers flying out of the hub to 100,000 a day. This has resulted in British Airways canceling 13 percent of its summer schedule, a total of over 10,000 flights. For travelers with disabilities who manage to travel, there have been increasing reports of service failings that have left them stranded.

The increase in fuel and energy costs also means that travel companies are struggling to operate as they once used to. Some tour operators now consider fuel surcharges a necessary evil. The International Air Transport Association estimates overall expenses for the aviation industry in 2022 will be up 44% in 2021. This, coupled with the rising cost of living, has resulted in many consumers choosing to travel and holiday closer to home, which all has a knock-on impact on travel worldwide.

Placing humans at the heart of travel CX

The traveling industry should respond by ensuring that humans are at the heart of everything businesses within the sector. At its core, travel is an experienced industry, meaning that everything customers experience related to their journey will significantly affect their opinion of a brand.

Luckily, the industry is well-placed to respond. The travel sector leads the way in consumer insights and proposition innovation in many ways. We see further integration of physical and digital experiences by creating seamless, physically and digitally joined-up customer experiences. This will put smiles on passengers’ faces while making frontline staff’s jobs easier and leads to cutting costs.

A proactive omnichannel customer experience, transparent, empathetic, efficient, and fair, short-term brand damage is unlikely to cut too deep. When much-anticipated ‘wow’ experiences are failing to deliver, it certainly pays to have CX designed to build emotional connections with customers and, in turn, foster long-lasting goodwill and loyalty. Customer centricity is key to helping the travel industry support when there is a disruption to ensure customers feel that brands are on their side.

Separate the best from the rest 

Trade body ABTA suggests that three-quarters of UK families are planning a holiday abroad this summer alone, so we’ve unfortunately not seen the end of the turbulent times this year. Delays, canceled flights, mile-long queues, and strikes are not problems going away any time soon.

While some players are rising to the challenge, others require a mindset shift. The high-profile issues hitting the news should serve as a wake-up call for companies that regard CX as a cost center: the future is founded on humanity-driven experiences that protect the brand and drive loyalty and recommendation. While it’s true that these events are often difficult to predict, it’s also true that how a business responds to them is key to customers’ perceptions of a brand and their behaviors towards it.

With more than 65% of people expecting more from customer service than three to five years ago, reacting quickly and being flexible to customer needs in a crisis will help travel companies develop and maintain a competitive edge. The rest of the sector would be totally fine by investing in scenario planning, robust customer crisis response, and proactive, customer-centric omnichannel communications to build the resilience and agility required to tackle inevitable future crises.

Based on an article by Nora Boros, CSO at Webhelp.

Learn more about deeptrue’s Customer Experience tools

Customer Satisfaction

To be more successful in the future, use the feedback of your customers.

Website Test

Optimize your website with feedback from real visitors only in 4 steps.

Event Feedback

Get inside the minds of your event attendees and other stakeholders by an innovative questionnaire.

Seven principles every leader should know

Seven principles every leader should know

In Susan Scott’s book Fierce Conversations, there are 7 principles every leader should know:

1. Manage the courage to interrogate reality – We create the bubble we live in: the information we consume, our closest confidants, and the topics that interest us. Get out of your comfort zone and attempt to understand what reality is.

2. Come out from behind yourself into the conversation, and make it real — Uncomfortable conversations are the ones that make us grow. Transformation starts with listening and being open to change. 

3. Be here, prepared to be nowhere else — Be genuinely present in the conversation. Stop projecting or strategizing your response and participate with intention. 

 4. Tackle your most formidable challenge today — Stop avoiding or postponing the problematic things. Then you end up carrying the burden longer than necessary. Once a problem is named, it is almost solved. 

5. Obey your instincts — They come from the oldest part of our brains and manifest in feeling rather than words. Trust your gut – they are another way of being present and aware. 

6. Take responsibility for your emotional wake — Conversation is not about the relationship; conversation IS the relationship. How people feel leaving the discussion is what they will remember. 

7. Let silence do the heavy lifting — Don’t let ideas get lost between words. Allow silence to foster inner dialogue. Insight occurs in the spaces between the words.

Learn more about deeptrue’s innovation tools

Concept Check

Get feedback on your concept, innovation, product or services based on a few key indicators.

Idea Test

Test your idea with right consumer feedback to see if you should follow up on it.

Concept Test

Get comprehensive feedback on your concept, innovation, product or services idea.

How executives can save time, nerves and money

How executives can save time, nerves and money

We recently had the opportunity to present deeptrue to the executive management of a large company and to test with 120 People a product concept of this company in a live demonstration. The test started at 10:20 am. After just two hours, at 12:30 pm, the results and the reporting were available.

In the course of discussing the results, the CEO summed up what had happened something like this: We have been discussing this concept for a long time, have spent many hours on it with corresponding internal costs, and now, within two hours – while we were at lunch and for less than 3,000 francs, we receive clear and valid results from our customers and recommendations on how to proceed with the concept in the future, so that we can quickly go into implementation.

This is how market research works when you use deeptrue.com. Give it a try and test deeptrue best while you are at lunch.

Drive through the stages of innovation

Drive through the stages of innovation

Innovations turn ideas into valuable goods or services. In a company, innovation plays a significant role. We must look different and attractive to our target market and customers in all the competition. ‘Innovation’ refers to a new quality of goods, production method, source of the application, etc. Innovation is the process of actualizing an idea into a successful concept, but unfortunately, some organizations fail to implement their innovative ideas effectively.

There are three main stages of innovation that you must follow. In the end, a company that follows all the steps of innovation wins!

The three stages are:

  1. Validation – Gather ideas and learn through small consumer tests to make faster decisions
  2. Proof of concept – Check the viability of the idea
  3. Implementation – Give your concept a practical form
It can be challenging to drive your ideas through this process, but don’t worry! This article is going to help you with that.
From idea to validation:

You are creative. You have so many ideas. But the question is, how will you make these ideas beneficial for you? How are these ideas going to help you? Which is the most promising idea?

So here’s the first step, i.e., VALIDATION, which will answer all your initial questions.

It does not matter what innovative idea you have in your mind, whether it’s for your product/services or the innovation of your working method. You just have to keep in mind that the idea should be attractive. For Example, the Nike fuel band couldn’t make it on the market. The product was not a necessity for people. Nike decided to exit from that business and stick to whatever they do best.

It generates the following questions:

  1. Who is your customer, and what does he/she want from you?
  2. How can your idea help solve the particular problem people are having?

You cannot get the exact answers, but you can assume the answers, make the hypothesis, and start working on them. The procedure should be really quick because the customer doesn’t wait much. On deeptrue, you can find tools for this.

From validation to proof of concept:

Once you pass through the first step, i.e., validation, you have a clear mind about what you want and your desired track to work on further. Validation gives you the idea’s value, but the second step tells you that the idea is viable. You can call it a simple version of the desired final results. You just have to prove that your idea is capable of getting success. For Example, NASA is trying to invent the time machine. But it hasn’t yet been proved that it is even possible.

So it is not about being correct all the time; innovation also includes accepting failure. Moving on to the last and the most crucial step:

From proof of concept to implementation:

Reaching the final step means you have surpassed the two complex first steps, so congratulations. Let the idea’s implementation be in your hands with the same passion you had for the first two steps. Your idea is brilliant; you just have to trust yourself and the innovative ideas and implement them. Let the world see!

At this point, you have proved that someone would want that idea, and your goals can be achieved.

Validate your ideas with deeptrue

Despite the importance of innovations in today’s business world, many businesses struggle to bring their ideas to life. To ensure that your ideas are successful, it is vital to follow the stages of innovation. That is where deeptrue can give you support. deeptrue is a self-service platform with ready-to-use tools for idea validation, concept testing, communication testing, website testing, and more that provides fast and cost-effective insights from consumers worldwide at the push of a button. With deeptrue, you can quickly validate and prove your idea or concept to implement your ideas to drive innovation in your organization.

Does your organization need help driving innovation?

Many organizations struggle with innovation. They want to be agile and respond quickly to the ever-changing needs of their customers, but they also need to maintain a certain degree of stability and control. As a result, they often find themselves caught between two competing extremes. On the one hand, they need to be open to new ideas and ways of doing things.

On the other hand, they need systems and processes to ensure those new ideas are adequately vetted and implemented. If your organization struggles to strike the right balance, deeptrue can help. deeptrue is ideal for fast, low-cost consumer testing of your innovations, bringing stability and control as you drive innovation. Create a free account to get started.

How do you drive innovation in your organization?

There is no one-size-fits-all answer to this question. Every organization is different, and what works for one might not work for another. However, some general principles can help you foster a culture of innovation in your organization.

Some of the things you can do to drive innovation in your organization include:

  • Encourage creativity and out-of-the-box thinking
  • Create opportunities for employees to share their ideas
  • Encourage risk-taking and experimentation
  • Make innovation a part of your organizational culture

What are some common barriers to innovation?

Many factors can impede innovation in an organization. Some of the most common barriers include:

  • Lack of creativity and out-of-the-box thinking
  • Rigid hierarchical structure
  • Lack of opportunity to share ideas (internally or with consumers)
  • Fear of failure
  • Inertia

So, these are some critical points you should keep in mind while driving innovation in your company. Innovation is very important for the growth of any organization. It helps you stay ahead of competitors and maintain a leadership position in your industry.


To become an innovation leader, you must understand that a culture of failure and uncertainty is an inevitable part of the process. But it does not have to be. You can build a culture of innovation that values diversity. Create an account today to empower your team to become an innovation leader in your organization.

How to prevent flops with concept testing

How to prevent flops with concept testing

Product managers are constantly receiving requests to improve products. But it is not only minor optimizations, where a few adjusting screws are turned, that must be taken into account; competition also forces companies to constantly develop and implement new product ideas.

It is not trivial to decide which inquiries to take up and which idea to invest in. This is further complicated because 95% of all product launches fail. With only 5% successful product launches, it is therefore even more critical to ensure that as many aspects of the product as possible are considered during its launch.

Concept testing as a fast, straightforward ‘best practice’ solution
How can you overcome so many challenges in such a short time? With concept testing! Concept testing is a research method in which consumers answer questions about concepts and ideas for a product or service before it is introduced. This allows you to measure your customers’ acceptance and willingness to buy and thus make critical decisions before launch.

When you are convinced of an innovation, you assume every new feature or product idea will succeed. However, as the numbers show, this is rarely the case. Only customers can decide whether an idea will succeed or crash. For this reason, it is essential to test ideas and concepts before introducing them to the market. The knowledge gained through concept testing helps to bring successful products to market.

Concept testing can generate insights into various aspects of an idea. Questions can be asked about a specific function, appearance, pricing, and more. This way, the fit with customer needs can be ensured for each element before launching the product.

Always keeping customers in mind
To stay in touch with customers’ needs, survey tools are available for all critical process steps in an innovation project, i.e., from the review of ideas and the testing of essential elements before market launch to customer satisfaction measurement, and are designed differently adapted to each question. Ready to use. You then «only» need to know which questions you want to be answered. And for this, there are now platforms where such concept tests can be prepared and immediately used even by those without experience in survey research.

deeptrue makes it possible to test ideas and concepts before a product is launched.

The product market fit can be determined, and the product can be adapted according to customer needs before the market launch.