Innovations turn ideas into valuable goods or services. In a company, innovation plays a significant role. We must look different and attractive to our target market and customers in all the competition. ‘Innovation’ refers to a new quality of goods, production method, source of the application, etc. Innovation is the process of actualizing an idea into a successful concept, but unfortunately, some organizations fail to implement their innovative ideas effectively.

There are three main stages of innovation that you must follow. In the end, a company that follows all the steps of innovation wins!

The three stages are:

  1. Validation – Gather ideas and learn through small consumer tests to make faster decisions
  2. Proof of concept – Check the viability of the idea
  3. Implementation – Give your concept a practical form
It can be challenging to drive your ideas through this process, but don’t worry! This article is going to help you with that.
From idea to validation:

You are creative. You have so many ideas. But the question is, how will you make these ideas beneficial for you? How are these ideas going to help you? Which is the most promising idea?

So here’s the first step, i.e., VALIDATION, which will answer all your initial questions.

It does not matter what innovative idea you have in your mind, whether it’s for your product/services or the innovation of your working method. You just have to keep in mind that the idea should be attractive. For Example, the Nike fuel band couldn’t make it on the market. The product was not a necessity for people. Nike decided to exit from that business and stick to whatever they do best.

It generates the following questions:

  1. Who is your customer, and what does he/she want from you?
  2. How can your idea help solve the particular problem people are having?

You cannot get the exact answers, but you can assume the answers, make the hypothesis, and start working on them. The procedure should be really quick because the customer doesn’t wait much. On deeptrue, you can find tools for this.

From validation to proof of concept:

Once you pass through the first step, i.e., validation, you have a clear mind about what you want and your desired track to work on further. Validation gives you the idea’s value, but the second step tells you that the idea is viable. You can call it a simple version of the desired final results. You just have to prove that your idea is capable of getting success. For Example, NASA is trying to invent the time machine. But it hasn’t yet been proved that it is even possible.

So it is not about being correct all the time; innovation also includes accepting failure. Moving on to the last and the most crucial step:

From proof of concept to implementation:

Reaching the final step means you have surpassed the two complex first steps, so congratulations. Let the idea’s implementation be in your hands with the same passion you had for the first two steps. Your idea is brilliant; you just have to trust yourself and the innovative ideas and implement them. Let the world see!

At this point, you have proved that someone would want that idea, and your goals can be achieved.

Validate your ideas with deeptrue

Despite the importance of innovations in today’s business world, many businesses struggle to bring their ideas to life. To ensure that your ideas are successful, it is vital to follow the stages of innovation. That is where deeptrue can give you support. deeptrue is a self-service platform with ready-to-use tools for idea validation, concept testing, communication testing, website testing, and more that provides fast and cost-effective insights from consumers worldwide at the push of a button. With deeptrue, you can quickly validate and prove your idea or concept to implement your ideas to drive innovation in your organization.

Does your organization need help driving innovation?

Many organizations struggle with innovation. They want to be agile and respond quickly to the ever-changing needs of their customers, but they also need to maintain a certain degree of stability and control. As a result, they often find themselves caught between two competing extremes. On the one hand, they need to be open to new ideas and ways of doing things.

On the other hand, they need systems and processes to ensure those new ideas are adequately vetted and implemented. If your organization struggles to strike the right balance, deeptrue can help. deeptrue is ideal for fast, low-cost consumer testing of your innovations, bringing stability and control as you drive innovation. Create a free account to get started.

How do you drive innovation in your organization?

There is no one-size-fits-all answer to this question. Every organization is different, and what works for one might not work for another. However, some general principles can help you foster a culture of innovation in your organization.

Some of the things you can do to drive innovation in your organization include:

  • Encourage creativity and out-of-the-box thinking
  • Create opportunities for employees to share their ideas
  • Encourage risk-taking and experimentation
  • Make innovation a part of your organizational culture

What are some common barriers to innovation?

Many factors can impede innovation in an organization. Some of the most common barriers include:

  • Lack of creativity and out-of-the-box thinking
  • Rigid hierarchical structure
  • Lack of opportunity to share ideas (internally or with consumers)
  • Fear of failure
  • Inertia

So, these are some critical points you should keep in mind while driving innovation in your company. Innovation is very important for the growth of any organization. It helps you stay ahead of competitors and maintain a leadership position in your industry.


To become an innovation leader, you must understand that a culture of failure and uncertainty is an inevitable part of the process. But it does not have to be. You can build a culture of innovation that values diversity. Create an account today to empower your team to become an innovation leader in your organization.