Brand Awareness

Determine the awareness of your brand and that of your competitors.

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In a nutshell

Find out how well known your brand and your competitors’ brands are.

Find out whether or not your brand or your competitors’ brands are present in the minds of consumers. Set up your project within 5 minutes, specify the brands you are interested in, and start your project. After a few hours, you will receive all relevant awareness values for the brands – in clear charts.

Concept Check

Key Benefits

Find out

Whether and how strongly your brand is present in the minds of consumers.

Find out

How your brand awareness performs compared to your competitors?

Find out

If your marketing efforts are having an impact on brand awareness.

How it works

In only four steps

01. Free Dashboard

Create your dashboard
By opening a free account at deeptrue, you can have an overview of all projects, invite team members, and more.

02. Setup project

Set up your project
Follow the instructions for project setup. Provide the necessary information and documents for your project.

03. Data Collection

deeptrue does the job
Within hours, deeptrue finds suitable consumers, collects data via a questionnaire, and automatically analyzes it.

04. Insight Report

Get actionable insights
Receive a report including recommendations and action plans. Share the gained insights with your team.


You will receive the following aspects

✓ Top of Mind Awareness

✓ Unaided Awareness

✓ Aided Awareness

✓ Ad Recall

✓ Source of ad recall


You will receive the following insights

01) Overall appeal

How much does your audience like or dislike your concept overall

4) Website

Your customers provide feedback on their satisfaction with your company’s website.

2) Willingness to recommend

Here your customers indicate their willingness to recommend you.

5) Brochures and documents

Your customer’s satisfaction with your company’s documents.

3) Business premises

They express their satisfaction with the furnishing and equipment of your business premises.

6) Employee performance

Your customers assess the employees concerning numerous aspects.

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Brand Awareness

Determine the awareness of your brand and that of your competitors.



Find answers to frequently asked questions here.

How fast do I get the results?

As a rule, the first results are available after just a few hours. For very specific demographic requirements, the timeframe may increase.

Can I also conduct international tests?

Yes, you can run your Concept Check in many different countries. You can select the countries during the project setup. If your desired country is not in the list, contact us, and we will indeed find a solution.

In which countries can I use the tool?

The Concept Check is currently available for the following countries: Albania, Algeria, Angola, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei, Bulgaria, Cambodia, Cameroon, Canada, Chile, China, Colombia, Congo D.R., Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Eswatini, Ethiopia, Finland, France, Gabon, Gambia, Germany, Ghana, Greece, Guatemala, Honduras, Hongkong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kazakhstan, Kenya, Kosovo, Kuwait, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Lithuania, Luxembourg, Macau, Macedonia, Malawi, Malaysia, Malta, Mauritius, Mexico, Moldova, Montenegro, Morocco, Mozambique, Myanmar, Namibia, Netherlands, New Zealand, Nicaragua, Nigeria, Norway, Oman, Pakistan, Palestine, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Rwanda, Saudi Arabia, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sudan, Sweden, Switzerland, Syria, Taiwan Region, Tanzania, Thailand, Tunisia, Turkey, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States of America, Uruguay, Venezuela, Vietnam, Yemen, Zambia, Zimbabwe. If your desired country is not included, contact us, and we will surely find a solution.

Keep in Touch

To stay updated with the latest consumer insights, news, tips, and tricks that keep your business closer with your consumers, related events, and more, feel free to subscribe to deeptrue's newsletter.

Reach us

We would love to hear your ideas, feedback, and inquiries

Dorfstrasse 53
CH-6375 Beckenried