Idea Test

Test your idea to see if you should follow up on it


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In a nutshell

Get feedback on your idea from real consumers

Gain essential insights into whether your idea is well-liked and whether you should pursue it further.

You have an idea, for example, a new product or service, a website, or an advertising campaign, and you want to get the opinions of consumers before you develop a more complex concept. Present your idea to consumers and let them rate it. Let the consumers give feedback and identify the potential for improvement. Get insights on whether you should pursue the idea or not.

Concept Check

Key Benefits

Discover the potential of your idea

Find out if your target group loves your idea as much as you do.

Invest only in a good idea

Be successful by investing your time and money only in an idea you know has potential.

Optimize your idea

Identify the strengths and weaknesses from the target group’s perspective to optimize your idea.

How it works

In only four steps

01. Free Dashboard

Create your dashboard
By opening a free account at deeptrue, you can have an overview of all projects, invite team members, and more.

02. Setup project

Set up your project
Follow the instructions by deeptrue experts with relevant data and documents necessary for your project.

03. Data Collection

deeptrue does the job
Within hours, deeptrue finds suitable consumers, collects data via a questionnaire, and automatically analyzes it.

04. Insight Report

Get actionable insights
Receive a report including recommendations and action plans. Share the gained insights with your team.


You will receive the following aspects

✓ Overall appeal

✓ Improvement ideas

✓ Likes & Dislikes

✓ Uniqueness

✓ Emotional response

✓ Behavior Change

✓ Believability

✓ Relevance

✓ Attribute association

✓ Potential offensiveness


You will receive the following insights

1) Overall appeal

Does your target group like your idea overall?

04) Benefits

The audience expresses the importance of the idea and the benefits it would bring.

7) Behavior Change

How likely is it for your audience to engage in an activity you define?

2) Likes & Dislikes

What are the strengths and weaknesses of your idea?

5) Key Measures

The audience rates the idea on relevance, uniqueness, credibility, and degree of innovation.

8) Potential offensiveness

Is there anything about your idea that people might find offensive, unpleasant or disturbing?

3) Emotional response

The audience selects which emotions the idea made them feel.

6) Attribute association

How strongly do attributes you have defined apply to the idea?

09) Attribute association

How strongly do attributes you have defined apply to the idea?

Idea Test

Test your idea to see if you should follow up on it.



Find answers to frequently asked questions here.

How fast do I get the results?

As a rule, the first results are available after just a few hours. For very specific demographic requirements, the timeframe may increase.

Can I also conduct international tests?

Yes, you can run your Concept Check in many different countries. You can select the countries during the project setup. If your desired country is not in the list, contact us, and we will indeed find a solution.

In which countries can I use the tool?

The Concept Check is currently available for the following countries: Albania, Algeria, Angola, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei, Bulgaria, Cambodia, Cameroon, Canada, Chile, China, Colombia, Congo D.R., Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Eswatini, Ethiopia, Finland, France, Gabon, Gambia, Germany, Ghana, Greece, Guatemala, Honduras, Hongkong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kazakhstan, Kenya, Kosovo, Kuwait, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Lithuania, Luxembourg, Macau, Macedonia, Malawi, Malaysia, Malta, Mauritius, Mexico, Moldova, Montenegro, Morocco, Mozambique, Myanmar, Namibia, Netherlands, New Zealand, Nicaragua, Nigeria, Norway, Oman, Pakistan, Palestine, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Rwanda, Saudi Arabia, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sudan, Sweden, Switzerland, Syria, Taiwan Region, Tanzania, Thailand, Tunisia, Turkey, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States of America, Uruguay, Venezuela, Vietnam, Yemen, Zambia, Zimbabwe. If your desired country is not included, contact us, and we will surely find a solution.

Keep in Touch

To stay updated with the latest consumer insights, news, tips, and tricks that keep your business closer with your consumers, related events, and more, feel free to subscribe to deeptrue's newsletter.

Reach Us

We would love to hear your ideas, feedback, and inquiries

Dorfstrasse 53
CH-6375 Beckenried